🎨Branding & Design
Essential App & Brand Asset Checklist
A complete checklist of logo, mobile, web, and marketing assets every app or brand should prepare before launch.
Islam Neddar
2 min read
branding
design
mobile-apps
asset-preparation
marketing
1. Master Logo Files (Vector & High-Res)
| Format | Use Case |
|---|---|
.SVG | Perfect for web, apps, code (scalable, light) |
.PNG | Transparent background — great for previews, thumbnails |
.PDF | High-quality print ready (optional) |
.JPG | Basic use on websites (not transparent) |
.EPS | For professional printing (optional) |
2. Mobile App Assets
| File | Size Example | Usage |
|---|---|---|
| App icon base | 1024x1024px .PNG | Store upload, high-res |
| Splash icon | 512x512px .PNG | Loading screens |
| Android icon sizes | 48×48, 72×72, 96×96, 144×144, 192×192 | Platform-specific |
| iOS icon sizes | 20×20, 29×29, 40×40, 60×60, 76×76, 1024×1024 | Platform-specific |
| Tip: Use tools like AppIcon.co or the Figma plugin "Icon Resizer" | — | Asset generation |
3. Landing Page & Web
| Use | Format | Tip |
|---|---|---|
| Website header | .SVG | Always use vector for best sharpness |
| Favicon | .ICO or 32x32.png | Use a simplified version or just the icon |
| Social media previews | 1200x630 JPG or PNG | For Twitter cards and Open Graph images |
| CTA banners | Transparent .PNG | For overlays and designs |
4. Marketing & Branding
| Use | Format | Notes |
|---|---|---|
| Business cards | .SVG or high-res .PNG | Vector ensures crisp print |
| Social media profile pics | 1:1 PNG or JPG (e.g., 400x400) | Consistent branding across platforms |
| Branded posts | Any image format with logo overlay | Design in Canva, Figma, or Photoshop |
| Print material | .EPS / .PDF / 300dpi .PNG | Suitable for large format and high-quality print |
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